LIGHT-BLOODED ADVERTISING All English All ze 6ime
LIGHT-BLOODED ADVERTISING All English All ze 6ime Successful advertisers push the boundaries of taste, class, decorum and sensibility, while having fun with their clients’ brands. The key to their funny ads is the honesty of these ads—diving deep into the core of their brands. Yet they achieve this success by having fun, instead of “working.” […]
Depths of a Designer
Depths of a Designer D i s c o v e r i n g A b u b a k i r O . B a l f a q i h Abubakir’s fifteen years of experience in visual communication is vast and clear. From branding and packaging to 3D modelling and animation, Abubakiris, […]
GANZEER / BEING SCHOOLED BY AN ART SCHOOL REJECT
Adequately defining itself as an “experimental arts unit,” Ganzeer is the creative brainchild of Egyptian artist and designer, Mohammed A. Fahmy, who founded the Cairo-based company in 2005. His portfolio covers everything; from branding and corporate identities, to mural art for public spaces and a short film with a very intriguing take on an anti-drug […]
Tujjar Jeddah
In a time where modern edifices of stark impressions seem to define our landscape, one has to wonder about the stories behind these conceptual structures. From the bizarre to the mundane, modern architecture in Saudi Arabia, and indeed the GCC, appears to be on a constant quest to redefine its identity. Yet, how far do […]
KILLING ENTERTAINMENT
KILLING ENTERTAINMENT | ameen roayan Is the gaming industry entertainment killing our brain cells? Or is killing brain cells entertaining us? A sub-culture, rapidly taking over lives of post-x-generations, is often wrongly accused of instigating violence with its superficial display of brutality and carnage. Second only to television and film, gaming is easily blamed for […]
Consumer Liberation
Consumer Liberation – Fiction or Fantasy? Globally ad agencies have long stood faithful to the view that “sex sells.” And frankly, it does. Carl’s Junior Burger lovers everywhere will attest that after seeing Paris Hilton scantily clad washing a car while tucking into a cheeseburger, the cholesterol forming artery clogging sandwich took on a whole […]
Mercy
Abuse against domestic help, maids, drivers, etc, exists globally. In our November issue of Design magazine, we tried to address the issue locally by running a public awareness campaign by Full Stop advertising about the mistreatment of drivers. It created quite a bit of controversy. The ad depicted a well-dressed clean shaven driver, with horse […]
The Architecture of Greatness
The glare of the sun, the suffocating heat and humidity of Jeddah at high noon advise one to be sane and away from the outdoors. Still, as I wiped the sweat off my face and shaded my forehead with my hand to get a clear view, I was brought to awe at a structure that […]
Hob Thisrt
Tshirt line launch in LIFE June 27th 2008 The idea of arabizing t-shirts by adding Arabic calligraphy and imagery creates a friction which in its self is are presentation of the hybrid identity of Arab youth today which is often in conflict with its global in fluences and its own tradition and identity. The word […]
TAKE MY PICTURE
TAKE MY PICTURE Behind the Veil and in Front of the Camera In our last issue, Design called for the brave and daring to defy Saudi Arabia’s taboo over photographs of oneself. Khaled Gashgari one of Jeddah’s shinning photographers went down the streets of Jeddah and gave us a good statistic of 1000images of people […]
Salem Bajunaid
Jido Salem Bajunaid , as he is known to many oozes character, wisdom, passion, and tradition. A renowned artist in the region, Salem Bajunaid is not only a public figure and an inspiration to many of today’s youth in the region. He is also known for his Islamic Calligraphic artwork which is displayed in various […]
MIRROR
Mariam Abulhasan majored in Interior Design at the American University in London, Westminster. After over nine years of mastering her craft, Mariam re turned to Saudi Arabia to launch a career as an interior designer. The road was rough and clients were not use to local talents. She often saw reactions from local clients implying, […]