Adequately defining itself as an “experimental arts unit,” Ganzeer

is the creative brainchild of Egyptian artist and designer,

Mohammed A. Fahmy, who founded the Cairo-based company

in 2005. His portfolio covers everything; from branding and corporate identities, to mural art for public spaces and a short film with a very intriguing take on an anti-drug awareness campaign. The portfolio also exhibits the emphasis put on research, as a means to better understand the product.